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Apple's website, not one of its products. The archive follows its iPhone page, the format Apple presents a product with: large type, product photography, sections that unfold as you scroll. Apple's software itself runs on its devices and cannot be captured from the web.
In the archive: iPhone page
Every version
Newest first. A date is the day a capture saw the design, so a redesign can be older than its date.
20 industry events, 2007–2026
- 2025.06Liquid Glass · Announced at WWDC: one translucent material language across all Apple platforms, shipping that September.
- 2024.02Apple Vision Pro · Glass materials are formalised for spatial interfaces.
- 2022.11ChatGPT · The chat box becomes a mainstream interface; AI gradients and sparkle icons follow.
- 2021.10Windows 11 · Fluent's second generation: rounded corners, Mica material and a centred taskbar.
- 2021.05Material You · Announced at Google I/O: colour drawn from your wallpaper and much larger shapes; ships with Android 12 that October.
- 2020.11macOS Big Sur · The desktop moves toward iOS: big radii, translucency.
- 2018.09Dark mode goes system-wide · First macOS Mojave (September 2018), then iOS 13 and Android 10 (September 2019).
- 2017.11Tailwind CSS · A utility-first CSS framework, first released in November 2017.
- 2017.11iPhone X · Notch, edge-to-edge screen, gesture navigation, rounded display corners.
- 2017.05Fluent Design · Acrylic, depth and light; the swing back from strict flatness begins.
- 2016.09Figma public launch · Collaborative, browser-based design tooling changes how interfaces get made.
- 2014.06Material Design · Google's paper-and-ink system: shadows, elevation and motion get a rulebook.
- 2013.06iOS 7 · Unveiled in June, shipped in September: Apple drops skeuomorphism for thin type, translucency and flat colour.
- 2012.10Windows 8 · Metro comes to the desktop: a full-screen Start screen of flat, coloured live tiles.
- 2011.08Bootstrap · Twitter open-sources its interface toolkit; its buttons, navbars and grid become a common default on the web.
- 2010.10Windows Phone 7 (Metro) · Microsoft's Metro brings a flat, typographic interface to a mainstream phone platform.
- 2010.06Retina display · 2x assets; hairlines and small type become viable.
- 2010.04iPad · A tablet-sized canvas for touch interfaces.
- 2008.07App Store opens · Third-party apps arrive on the iPhone.
- 2007.06iPhone · Multi-touch on a full-screen display. Its realistic, skeuomorphic look set the template for early mobile apps.
See also: Mobbin · Refero · Page Flows · Web Design Museum · Version Museum