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Flat · dated.work

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Flat

Roughly in fashion 2012–2018

Solid colour, no textures or shadows, thin type and simple geometric icons. Popularised by Microsoft's Metro (2010) and made mainstream by iOS 7 (2013), it was a reaction against skeuomorphic excess. Pure flatness hurt affordance, so it softened into “flat 2.0” with subtle shadows and layers.

Versions with this style, per year

20132023

Earliest in the archive: YouTube 2013.01
Latest in the archive: Reddit 2023.01

YouTube2013.01
Stripe2013.08
Airbnb2014.01

Years Styles Guess the year

Screenshots and UI material are used for commentary and education; sources are credited on each page.

Apple.com2014.01

YouTube, 2014.01

Airbnb, 2015.01

Apple.com, 2015.01

Apple.com2015.01

YouTube, 2015.01

Airbnb, 2016.01

Apple.com, 2016.01

Apple.com2016.01

YouTube, 2016.01

Netflix, 2016.08

Apple.com, 2017.01

Apple.com2017.01

YouTube, 2017.01

Airbnb, 2017.03

Airbnb, 2018.01

Apple.com, 2018.01

Apple.com2018.01

Netflix, 2018.06

Reddit, 2019.01

Stripe, 2019.07

Airbnb, 2019.08

Reddit, 2020.01

Figma, 2020.03

Reddit, 2021.01

Reddit, 2022.01

Reddit, 2023.01